We have said this from the beginning, that the whole programmatic “ad thing” is a total rip off in online advertising. Here is proof from the industry itself.

https://www.marketingbrew.com/stories/2023/09/26/ad-tech-s-supply-side-starts-to-clean-up-made-for-advertising-inventory?mbcid=32860910.227603&mid=c778705724591218ef2814f577d23a26&utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew

Have to give it up for Yosef Weitzman and the exemplary job he is doing covering the ongoing Google trial…even if it seems to be cloaked in mystery

.A tale of two software companiesOn Day 11, we heard how Google’s search engine default agreements presented an obstacle for companies of all sizes.YOSEF WEITZMAN SEP 28  Today we heard testimony about two very different software companies.One is the world’s...