We have said this from the beginning, that the whole programmatic “ad thing” is a total rip off in online advertising. Here is proof from the industry itself.

https://www.marketingbrew.com/stories/2023/09/26/ad-tech-s-supply-side-starts-to-clean-up-made-for-advertising-inventory?mbcid=32860910.227603&mid=c778705724591218ef2814f577d23a26&utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew