Need to “EGGS”PLAIN this

If you opened a free-range supermarket egg in Britain in 2026 and the yolk was a deep marigold orange, you were, in most cases, looking at a piece of marketing.

Yolk colour comes from carotenoids in the hen's diet. A hen on grass, eating insects and weeds, lays a yolk somewhere… pic.twitter.com/sdBoI12nja

— Sama Hoole (@SamaHoole) May 9, 2026