In 2018, Crocs were the internet's biggest meme.
— Andrej (@AndrejDrats) May 23, 2025
Mocked relentlessly. $200M in debt. Closing their last stores.
Then CEO Andrew Rees made ONE last desperate move no one had ever tried before.
Today, they're worth $10B+
Here's how the world's ugliest shoe conquered everyone:🧵 pic.twitter.com/JEvGxL8rog
Love these tales that aren’t a CROC (or are they?)
Written by Michael E Dehn
Founder and CEO of Metro Pulse a continually running enterprise since May 1980.
May 23, 2025
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