Marketing mantras

Written by Michael E Dehn

Founder and CEO of Metro Pulse a continually running enterprise since May 1980.

October 27, 2024

In 2009, Domino's Pizza took the most dangerous risk in corporate history:

They told their OWN customers that their pizza tasted like sh!t.

Domino's was already on the brink of death. But what happened next changed marketing forever.

Here's the full story: pic.twitter.com/8ltpXpwr88
— Fernando Cao Zheng (@thefernandocz) October 27, 2024