In 1975, Pepsi and Coca-Cola went head-to-head in the greatest marketing battle in history.
— Tim Carden (@timjcarden) October 26, 2024
Pepsi ran shocking blind taste tests, showing people preferred the taste of Pepsi to Coke.
But what Coca-Cola did in response nearly destroyed Coke forever.
Here's the full story: pic.twitter.com/xqyYoGSUh4
Weekend read on media matters
https://www.cjr.org/?mc_cid=6f922534ba&mc_eid=0f65e546c8