Liquid Death turned water into a $1.4 billion brand.
— EA @ TLGhost (@ea_yusi) September 1, 2024
How? By making water punk rock.
Here's their wild strategy and what you can learn from it: pic.twitter.com/qiLjhibhYV
Interesting business stuff as the IPO and merger world evolves in a brave new world
https://www.semafor.com/newsletter/09/08/2026/semafor-business-the-taxman-cometh?utm_source=headernewsletterlink&utm...

