Insightful marketing maneuvers

Written by Michael E Dehn

Founder and CEO of Metro Pulse a continually running enterprise since May 1980.

August 15, 2024

Adidas paid $150 million for exclusive sponsorship of the 2012 Olympics.

Everyone thought they had beaten Nike.

But then, Nike stole everything with one of the greatest marketing stunts in history:🧵 pic.twitter.com/KkNgcRwrk1
— Dickie Bush 🚢 (@dickiebush) August 15, 2024