Adidas paid $150 million for exclusive sponsorship of the 2012 Olympics.
— Dickie Bush 🚢 (@dickiebush) August 15, 2024
Everyone thought they had beaten Nike.
But then, Nike stole everything with one of the greatest marketing stunts in history:🧵 pic.twitter.com/KkNgcRwrk1
Chicago media in the pits
https://twitter.com/TheUman23/status/2104310782926418303