Stark financial realities for the SEARCH behemoths moving forward as emerging tech negates need for traditional search and AI requires massive investment to maintain market share. Google in the crosshairs as advertising business model is now antiquated and ineffective and their “BARD” AI project debacle shaved 100B off of their market share. Couple that with robust antitrust efforts here and abroad geared to target their alleged monopoly of digital ad market in addition to Section 230 arguments currently being heard at SCOTUS and it is TIME FOR DISRUPTION again